Automated Report

Nike.com

Generated on October 1, 2025 · Domain: nike.com

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2025/10/01
81

Overall Score

68

PageSpeed

80

Website Quality

95

Trust & Security

No mobile PageSpeed data
Performance
0/100
No mobile PageSpeed details
SEO
0/100
No mobile PageSpeed details
Best Practices
0/100
No mobile PageSpeed details
Accessibility
0/100
No mobile PageSpeed details

Site Quality

Title
20/20
Nike. Just Do It. Nike.com
26 chars (ideal 30–60)
Meta Description
9/15
Nike delivers innovative products, experiences and services to inspire athletes.
80 chars (ideal 120–160)
Favicon
3/3
Favicon preview
https://www.google.com/s2/favicons?domain=nike.com&sz=48
present
Viewport meta
8/8
width=device-width, initial-scale=1.0, maximum-scale=2.0
correct (width=device-width, initial-scale=1)
robots.txt
6/6
# www.nike.com robots.txt -- just crawl it. User-agent: * Disallow: */member/inbox Disallow: */member/settings Disallow: */p/ Disallow: */checkout/ Disallow: /*.swf$ Disallow: /*.pdf$ Disallow: /pdf/ Disallow: /ar/help/ Disallow: /br/help/ Disallow: /hk/help/ Disallow: /uy/help/ Disallow: /xf/help/ Disallow: /xl/help/ Disallow: /xm/help/ Disallow: /fragments/recommendations-carousel Disallow: /kr/en$ Disallow: /kr/en/ User-agent: Baiduspider Allow: /cn$ Allow: /cn/ Allow: /CN$ Allow: /CN/ All...
perfect (User-agent + Allow + Sitemap)
Sitemap
7/7
https://www.nike.com/sitemap-us-help.xml
present
Headings
0/6
H3JUST DO IT.
H3UNDISPUTED CHAMPS,TEAM EUROPE
H3PHANTOM 6X EA SPORTS FC
H3VOMERO PREMIUM
H3JUST DO IT.
H3UNDISPUTED CHAMPS,TEAM EUROPE
H3PHANTOM 6X EA SPORTS FC
H3VOMERO PREMIUM
H3NikeSKIMS
H3Run It Back
H3Shop Running
H3Shop Football
H3Shop Training
H2SPOTLIGHT
H2SPOTLIGHT
H1
H4Featured
H4Shoes
H4Clothing
H4Kids
H2Resources
H2Help
H2Company
H2Africa
H4Egypt
H4Morocco
H4Maroc
H4South Africa
H2Americas
H4Argentina
H4Brasil
H4Canada
H4Canada
H4Chile
H4Colombia
H4México
H4Peru
H4Puerto Rico
H4United States
H4Estados Unidos
H4Uruguay
H4Latin America
H2Asia Pacific
H4Australia
H4中国大陆
H4Hong Kong
H4香港
H4India
H4Indonesia
H4Japan
H4日本
H4대한민국
H4Malaysia
H4New Zealand
H4Philippines
H4Singapore
H4台灣
H4ไทย
H4Vietnam
H2Europe
H4Österreich
H4Austria
H4Belgien
H4Belgium
H4Belgique
H4België
H4Bulgaria
H4Croatia
H4Česká republika
H4Czech Republic
H4Danmark
H4Denmark
H4Finland
H4France
H4Deutschland
H4Ελλάδα
H4Hungary
H4Magyarország
H4Ireland
H4Israel
H4Italia
H4Luxemburg
H4Luxembourg
H4Luxembourg
H4Netherlands
H4Nederland
H4Norway
H4Norge
H4Polska
H4Portugal
H4Portugal
H4Romania
H4Россия
H4Slovakia
H4Slovenia
H4Espanya
H4España
H4Sweden
H4Sverige
H4Schweiz
H4Switzerland
H4Suisse
H4Svizzera
H4Türkiye
H4United Kingdom
H2Middle East
H4Saudi Arabia
H4المملكة العربية السعودية
H4United Arab Emirates
H4الإمارات العربية المتحدة
H4Qatar
H4دولة قطر
H4Kuwait
H4الكويت
skipped heading levels (use H1 → H2 → H3 in order)
Schema.org JSON-LD
2/2
Web Page
Organization: Nike
Website
3 schemas found
Canonical URL
0/8
missing (add <link rel='canonical'> to avoid duplicate content)
HTML lang
4/4
en-US
present
Character encoding
4/4
utf-8
present

Open Graph

Title
3/3
Nike. Just Do It
present
Description
3/3
Nike delivers innovative products, experiences and services to inspire athletes.
present
Image
3/3
Image preview
https://c.static-nike.com/a/images/w_1920,c_limit/bzl2wmsfh7kgdkufrrjq/image.jpg
present
URL
3/3
https://www.nike.com/
present
Type
1/1
website
present

Twitter Cards

Card Type
1/1
summary_large_image
present
Title
1/1
Nike. Just Do It
present
Description
1/1
Nike delivers innovative products, experiences and services to inspire athletes.
present
Image
1/1
Image preview
https://c.static-nike.com/a/images/w_1920,c_limit/bzl2wmsfh7kgdkufrrjq/image.jpg
present

Security Headers

HTTPS
30/30
HTTPS enabled
HTTP Strict Transport Security
15/15
Strict-Transport-Security: max-age=2628000 ; includeSubDomains
Content Security Policy
15/15
Content-Security-Policy: frame-ancestors 'self' *.nike.com *.nikecloud.com *.nikedev.com
Frame Protection
5/5
X-Frame-Options: sameorigin
MIME Type Protection
0/5
missing (should be: X-Content-Type-Options: nosniff)

Domain Trust

Domain Rating
25/25
70 (Last sync: 30th July 2025)
1525
Domain Age
5/5
30 years
Registrar
MarkMonitor, Inc.
Country
US

Infrastructure

Provider
no hosting or CDN provider detected

FAQs

Report-specific answers

Key takeaways for Nike.com pulled from this audit.

How often should I refresh the YourWebsiteScore report for Nike.com?

The latest audit was captured on October 1, 2025.

Re-run the analysis after major deployments or at least once a month so you can spot Core Web Vitals, snippet, or security regressions before they affect rankings or conversions.

Which Lighthouse performance improvements should Nike.com tackle first?

Total Blocking Time (desktop) at 1.5s: reclaim ≈30 points. Split large JavaScript bundles, defer non-critical scripts, and keep heavy work off the main thread to improve responsiveness.

Largest Contentful Paint (desktop) at 3.4s: reclaim ≈19 points. Optimise hero media, inline critical CSS, and prioritise above-the-fold requests so the primary content renders faster.

Speed Index (desktop) at 3.7s: reclaim ≈9 points. Trim render-blocking resources, preconnect to critical domains, and focus on above-the-fold rendering to accelerate visual completion.

Which Lighthouse SEO audits should Nike.com fix first?

Links do not have descriptive text (desktop) is missing roughly 8 points. Fixing it will raise the SEO score and strengthen how Nike.com appears in search.

Which Lighthouse Best Practices should Nike.com fix first?

Uses deprecated APIs (desktop) is missing roughly 19 points. Fixing it will raise the Best Practices score and keep Nike.com aligned with modern browser expectations.

Uses third-party cookies (desktop) is missing roughly 19 points. Fixing it will raise the Best Practices score and keep Nike.com aligned with modern browser expectations.

Browser errors were logged to the console (desktop) is missing roughly 4 points. Fixing it will raise the Best Practices score and keep Nike.com aligned with modern browser expectations.

Which Lighthouse Accessibility audits should Nike.com fix first?

Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children. (desktop) is missing roughly 4 points. Fixing it will raise the Accessibility score and make Nike.com easier to use.

`[role]`s are not contained by their required parent element (desktop) is missing roughly 4 points. Fixing it will raise the Accessibility score and make Nike.com easier to use.

Links do not have a discernible name (desktop) is missing roughly 3 points. Fixing it will raise the Accessibility score and make Nike.com easier to use.

Which Website Quality issues should Nike.com fix first?

Canonical URL: missing ≈8 points. Missing (add <link rel='canonical'> to avoid duplicate content). Focus on it to lift Nike.com's Website Quality score.

Meta Description: missing ≈6 points. 80 chars (ideal 120–160). Focus on it to lift Nike.com's Website Quality score.

Headings: missing ≈6 points. Skipped heading levels (use H1 → H2 → H3 in order). Focus on it to lift Nike.com's Website Quality score.

Which Trust & Security fixes should Nike.com tackle first?

MIME Type Protection: missing ≈5 points. Missing (should be: X-Content-Type-Options: nosniff). Close this gap to raise Nike.com's Trust & Security score.

Instant Audit

See your site the way search engines feel it

Launch a free crawl in under 30 seconds and get a ranked hit-list of fixes that lift speed, visibility, and trust.

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